Re: virus: MEME UPDATE: To Censor Or Not?

Dave Pape (
Wed, 11 Dec 1996 23:59:09 GMT

At 00:00 11/12/96 -0500, you wrote:
>>When a Coke advert impinges on your brain, just try and stop the idea "these
>>marketers are trying to manipulate me!" from arising. You can't.
>Well, since I live on a meagre budget, seems that the memetic cascade of
>locating the cheapest cola on sale at the market has beaten down the Coke
>ads every time....


I don't think we're disagreeing here. My point was that, just as the memes
transmitted by Coke adverts into many people's brains compel them to buy the
branded drink, so those same memes compel Richard Brodie to think that
advertisers are trying to manipulate his ideas. I wasn't making a general
point, my disagreement was with Richard thinking that he controls the ideas
in his head more than people who buy Coke.

I think that, in your case, Coke memes arrive, but don't get to control your
actions because there are some pretty strong budget-shopping-advice memes
encumbent in your brain.

>If and when Coke sells for less than the off-brand root-beer, I may be
>tempted to buy it. Until then, I do enjoy some of their ads....

Yup. Because then, the ideas impinging on your belief-space resulting from
you having more cash will outcompete the tight-budget ideas, meaning that
Coke memes will be inhibited less on their arrival.

My faith in the power of memes is total. I think that evolving
idea-structures, memes and intracranial ideas-structures (I'd still like to
be able to call ideas interacting within my own head memes) control 100% of
the behaviours and decisions that people make.

Plus ca change, plus c'est la meme chose (The more things change, the more
it's a meme thing)

Phonecalls: 01494 461648 Phights: 10 Riverswood Gardens
High Wycombe
HP11 1HN