RE: virus: From the shadows

Richard Brodie (
Mon, 24 Mar 1997 12:19:28 -0800

Martin Traynor wrote:

>>[re why $19.95 works]
>>>Does it though. I've asked people about this and I've yet to come
>>>anyone who doesn't automatically round it off. Unless, as Eva says, it
>>>has a subconscious effect anyway.
>>Studies show it works. There are psychological barriers at $20, $50, and
>>$100 among others. It does work at a gut level.
>Even when you consciously round it off before making a decision? Or is
>it just that statistically there are enough people who don't?

People make decisions emotionally then justify them consciously if
called upon to do so, for the most part.

Richard Brodie +1.206.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
Do you know what a "meme" is?