virus: Marketing self-improvement/enlightenment

ppi@amug.org
Sat, 17 May 1997 09:25:30 -0700


In a previous message I wrote, regarding PPI courses:

>Yes, the intention is to create a useful set of courses or exercises
>that really helps people in a major way.

To which Richard Brodie replied:

>There are many such courses already. Marketing is more of a problem than
>engineering here. People don't see a benefit for themselves in being
>enlightened.

Yes, marketing is more difficult than creating the courses. How do we
persuade people that it is to their benefit to participate in such courses
and improve themselves?

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