Re: virus: Cigarettes

Eva-Lise Carlstrom (eva-lise@eskimo.com)
Thu, 7 Aug 1997 09:01:20 -0700 (PDT)


On Thu, 7 Aug 1997, Tony Hindle wrote:

> In message <33E6B5ED.4201@qlink.queensu.ca>, Eric Boyd
> <6ceb3@qlink.queensu.ca> writes
> >eleyva@mail.mms.mendocino.k12.ca.us wrote:
> >
> >> as a teenager who smoked for some 8 pitiful months i agree it has nothing
> >> to do with billboards, ads etc it has to do with power. i quit because i
> >> didnt (dont) have enough money to keep it up and the people i live with
> >> were shitting bricks and i figured it was just plain stupid.......in terms
> >> of killing people- I really dont think that would change the way americans
> >> are hungry for something to be addicted to it is their choice to smoke, its
> >> their own stupidity that kills them.
> >
> >Finally, a voice of reason and experience!
>
> No, a meme complex that Tobacco plc have encouraged to flourish
> with their expensive memetic campagns, so they can continue their
> industry of death for as long as they can get away with it.
>
> >
> >People don't light up becuase they have been brain washed by the tobacco
> >co's ideas and memes. They light up becuase they make a decision to do
> >so.
>
> And another one.

Yup. I am desperately trying to remember where I read about a study where
somebody interviewed a bunch of smokers of various brands of cigarettes,
and asked them why they smoke the brand they do. They tended to say it
was because that brand tasted best, but they used the phraseology of their
particular brands' ads in doing so. This effect was most notable in the
cases of brands that concentrate their advertising on the idea of being
your own person and making your own decisions.

Eva