virus: Re: cigarettes
Fri, 08 Aug 1997 11:18:00 +0000

Richard wrote:
What about people who smoke brands which aren't advertised? For
example, there are this brand of Cigarettes called "Chess" over here in
England, and I've only ever seen them on sale in one shop, and I've
never seen them advertised.

Lack of advertising is a spreadable meme. They are probably smoked
because they appeal to those who like to think they are above or outside
the ad loop. There is a certain status in having something that doesn't
get flashed on billboards on a regular basis.

The Body Shop over here (Canada) does the same thing. It does not
advertise in ANY media. I know because I tried to propose a website for
them. They have that kind of alternative, social-consiousness meme
working for them and that does better than being on the tube.

  Ken Pantheists        
  Lurch In Vault Web Services

"I figure everything after three scotches is philosophical."

--Robert Bloch