Re: virus: Cigarettes

Eva-Lise Carlstrom (
Fri, 8 Aug 1997 16:19:09 -0700 (PDT)

On Fri, 8 Aug 1997, Drakir wrote:

> What about people who smoke brands which aren't advertised? For
> example, there are this brand of Cigarettes called "Chess" over here in
> England, and I've only ever seen them on sale in one shop, and I've
> never seen them advertised. Presumably people smoke them, else they'd
> have gone out of business, so how do people end up smoking them
> (expecially as they are really rough on the throat!). I smoke Silk Cut
> Ultra Lights because they have the lowest nicotine /and/ tar content. I
> don't think I've ever seen them advertised.

Well, I have. Silk Cut runs ads with no words in them, clever visual
puns. I saw one in the London Underground 13 years ago, and one about 6
years ago on the back cover of _Punch_. The latter showed a pair of
scissors feeding a scrap of ribbon to baby pairs of scissors in a nest,
with the "Her Majesty's Government has determined" warning the only text
present. Had I not previously heard of the brand, I wouldn't have had a
clue, and as it was it took me a while. The tube ad I can't actually
remember, but on seeing the _Punch_ ad I realized I'd seen a similar one
in London years before and not known what it meant. So, anyway, they do
advertise, and clearly fairly effectively as image-survival goes. But I'm
still not buying them.