RE: virus: Mind-Flipper in Action

Richard Brodie (
Thu, 9 Oct 1997 18:24:58 -0700

On Tuesday, October 7, 1997 2:13 PM, Tadeusz Niwinski []
> Richard, would you mind telling what examples of "something other than
> reason to deal with others" *you* find in Rushdie's book ?

Like Rand's work, the book is a novel. As such it uses the Trojan-horse
mechanism of fiction to carry its memes. Notice that there aren't a lot of
books of reasoned arguments on the best-seller lists.

> BTW: giving homework assignments -- instead of one's point of view --
> one of Cialdini's methods would it be?

Wrong again. It's not a Cialdini method; it's a didactic one. People learn
more by doing than by listening.

Richard Brodie
Author, VIRUS OF THE MIND: The New Science of the Meme
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