Re: virus: Faith, Logic and Purpose

Tim Rhodes (
Tue, 11 Nov 1997 22:32:15 -0800 (PST)

On Mon, 10 Nov 1997, David McFadzean wrote:

> >"Coke or Pepsi?" is a question of faith? Really?
> If you get your opinions from an actor paid to endorse the
> product, then yes, I would call that faith. I'm assuming the
> actor's claims do not count as high quality evidence for the
> product's merits. Do you disagree?

If you assume that the choice is made by rational or logical means, and
that you consciously choose to accept the word of mister "I Play One On
TV", then of course you're right. It would be faith to believe the
advertiser's claims.

But do really think that this is the way advertising /actually/ effects
choice in the real world? If advertising /actually/ worked that way it
would be next to useless.

Nevertheless, the choice remains, "Coke or Pepsi?"


-Prof. Tim