RE: virus: banner ad prototype

Gifford, Nate F (
Wed, 31 Dec 1997 14:30:23 -0500


Looking for comments on:

What response are you trying to evoke?

The rotating symbols and gaseous script were had a neo-gothic feel
for me. I think they would be attractive to Gen-X types. I thought they
were intriguing, but not inviting. The script for "We Know What You Want"
has a more fantastic feel to it, but still felt menacing within the context
of the ad ... like gilt on a razor.

If you are trying to evoke feelings of menace, danger, and distrust
you've done a most excellent job.