RE: virus: banner ad prototype

David McFadzean (
Wed, 31 Dec 1997 14:24:00 -0700

At 02:30 PM 12/31/97 -0500, Gifford, Nate F wrote:
> What response are you trying to evoke?

I really didn't have anything specific in mind while I was creating the
graphics. I guess I'm one of those Gen-X types attracted to the neo-gothic
motif :)

> The rotating symbols and gaseous script were had a neo-gothic feel
>for me. I think they would be attractive to Gen-X types. I thought they
>were intriguing, but not inviting. The script for "We Know What You Want"
>has a more fantastic feel to it, but still felt menacing within the context
>of the ad ... like gilt on a razor.
> If you are trying to evoke feelings of menace, danger, and distrust
>you've done a most excellent job.

Those are the same buttons I was attempting to push with the Virus name,
so that's good. The question is, will any viewers click-through to the site
or will they be scared off?

David McFadzean       
Memetic Engineer      
Church of Virus