Re: virus: interactive meme page project

Tim Rhodes (proftim@speakeasy.org)
Fri, 23 Jan 1998 03:46:21 -0800


David McFadzean writes:

> I think I'm ready to get started on this project. Let's begin by
> creating lists of submemes categorized into baits, hooks, and
> threats.

Some possible submemes for you (just off the top of my head):

> BAIT : The part of a meme-complex that promises to benefit the host
(usually
> in return for replicating the complex). The bait usually justifies, but
does
> not explicitly urge, the replication of a meme-complex. (Donald Going,
quoted
> by Hofstadter.) Also called the reward co-meme. (In many religions,
> "Salvation" is the bait, or promised reward; "Spread the Word" is the
hook.
> Other common bait co-memes are "Eternal Bliss", "Security", "Prosperity",
> "Freedom".)

"...if you'd like to contribute constructively to the discussion and engage
others in conversation with you..."
"You want to share your ideas and receive comment back on them.."

> THREAT: The part of a meme-complex that encourages adherence and
> discourages mis-
> replication. ("Damnation to Hell" is the threat co-meme in many religious
> schemes.)

"None of us want to be ignored, but unless you _________, you will be."
"But be warned, (if you don't______) you will end up a very lonely
individual to be sure!"
"You then will be completely ignored and alone."
"If you did you would be a fool..."

> HOOK : The part of a meme-complex that urges replication. The hook is
often
> most effective when it is not an explicit statement, but a logical
> consequence
> of the meme's content.

"... (receive) anothers attentiveness and careful consideration of your
thoughts.."
"...there is hope!"
"...you are no fool."

These are all, of couse, completely theoretical examples. I doubt anyone
would ever use such things in their own writting.

-Prof. Tim