Re: virus: Re: Machiavellian Memes

Lena Rotenberg (lrr@netkonnect.net)
Thu, 14 May 1998 17:53:57 -0400


>(And BTW, I don't remember if it was here on JoM or on lucifer.com, but
>whoever recommended Everett M. Rogers _Diffussion of Innovations_, thank
>you! It is a wonderful complement to the study of memetics and points the
>way to a better understanding of the manner and rates at which ideas
>propigate through a culture.)

Glad you enjoyed it, and thanks for the thanks.

>Is memetics a subset of diffusion studies? Or are they simply two joined
>sets with a great deal of overlap?

I tend to see memetics as the micro-description that leads to diffusion
studies as a macro-description. As microeconomics leads to macroeconomics;
as statistical mechanics leads to thermodynamics.

OTOH, the scope of memetics is more ample than Rogers' studies: not all
ideas that propagate memetically are innovative. But I think that if
memetics were to focus on innovations on the micro-level, and find a way to
reproduce Rogers' S-shaped curve when generalized to the macro-level, it
would be a wonderful way to improve memetics' status as a science.

Easier said than done....

lena

--
Lena Rotenberg
lrr@netkonnect.net