virus: The Virus Homepage stuff

Reed Konsler (
Thu, 6 Feb 1997 21:36:39 -0500

>From: Dave Pape <>
>Date: Wed, 5 Feb 1997 23:13:01 GMT
>Subject: virus: The Virus Homepage stuff
>Hey wait a minute. I just looked at the Virus homepage (I think I found the
>list by AltaVista-ing "meme memetics mailing list", thus bypassing it) and
>am a bit upset that it does seem to have the intention to become some kind
>of alternative church.


So here is what I just realized:

A number of people who arrive here protest that a "church" is an
inappropriate context for this mailing list. Sometimes David responds and
sometimes he doesn't. But the point is that his "meme" is infective
nevertheless. It's kind of like bait-and-switch; if you want to partake in
the conversation you must at least tacitly accept the "memetics"/"church"
realtionship that David is providing. And wasn't that the reason he
created the homepage and this list?

"The Medium is the Message", indeed.

By the way, MIT press has republished Marshall McLuhan's "Understanding
Media" and "Essential McLuhan" (sort of a "greatest hits" anthology).
Cheap in paperback, and chock full of ideas. McLuhan is incredibly
difficult to understand, becuase his prose is so dense and ambiphilic and
as a result a lot of crap has been written about him. I don't think anyone
has done a very good job describing his style, purpose, or meaning...and I
don't feel like trying now...but check him out anyway.


Reed Konsler