virus: Advertising effects

Richard Brodie (RBrodie@brodietech.com)
Wed, 19 Mar 1997 11:21:25 -0800


This message is in MIME format. Since your mail reader does not understand
this format, some or all of this message may not be legible.

------ =_NextPart_000_01BC3457.B75BD820
Content-Type: text/plain; charset="us-ascii"
Content-Transfer-Encoding: 7bit

Tony:

Its a well known principle. Advertising never affects ME
Im too smart, how many times have we heard that?

It's part of the overriding fallacy that you can find out about people
by asking them questions about themselves. Even if people knew
themselves, which they largely don't, would they be forthcoming?

Evem Mr Brodie, memetics expert extrodinaire. Why does he like
"fine cognac" so much instead of the cheap stuff? He's been got at
that's why. He's now convinced that if you let the stuff rot in a
barrel
for 12 years the "different taste" (I'm not denying it is different)
is actually a better taste. Wrong, try again. Wipe away that
indoctination and taste it again, the cheap stuff is just fine. Why pay
all that extra to have it rot for 12 years and pay some henry and
henrieta to "lunch darling" while they design the next memetic poison
for your mind.

Would that it were true. Unfortunately, I've done blind tastings and
almost invariably rank wines right down the line, most expensive to
least. Of course, since cognac and other spirits cannot be advertised
on TV in the USA and expensive wine never is, it's not a great example.

Or is it just that you like the expensive stuff cos sombody
else
is paying?

Ah, that makes the taste that much sweeter, doesn't it? But you guys
better get on the stick buying my Memetics Bookstore products! My
quarterly sales commissions are down to $5.25 from last quarter's
$11.24!

Richard Brodie RBrodie@brodietech.com +1.206.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
http://www.brodietech.com/rbrodie
Do you know what a "meme" is?
http://www.brodietech.com/rbrodie/meme.htm

------ =_NextPart_000_01BC3457.B75BD820
Content-Type: application/ms-tnef
Content-Transfer-Encoding: base64
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------ =_NextPart_000_01BC3457.B75BD820--