Re: virus: Advertising effects

Tony Hindle (
Thu, 20 Mar 1997 15:39:42 +0000

In message <>, Richard Brodie <> writes
> Its a well known principle. Advertising never affects ME
>Im too smart, how many times have we heard that?
>It's part of the overriding fallacy that you can find out about people
>by asking them questions about themselves. Even if people knew
>themselves, which they largely don't, would they be forthcoming?
They say you can learn a lot about people by the way they shake
your hand....
...Personaly I prefer to read their diary.
> Evem Mr Brodie, memetics expert extrodinaire. Why does he like
>"fine cognac" so much instead of the cheap stuff? He's been got at
>that's why.

>Would that it were true. Unfortunately, I've done blind tastings and
>almost invariably rank wines right down the line, most expensive to
>least. Of course, since cognac and other spirits cannot be advertised
>on TV in the USA and expensive wine never is, it's not a great example.
I suggest you have been deeply programed with the "my tastes
correlate with expense therefore with quality therefore I am discerning
therefore my esteem is raised" meme complex.
I on the other hand am a truley gifted winedrinker. Although I
can distinguish obvious taste differences, I have no preferences
(especially after the first bottle). Give me 6 bottles of the cheap
stuff over 1 bottle of the expensive stuff everytime.
Still I dont want to argue over matters of taste. Especially not
with the auther of a book I have just invested 22 pounds sterling in
(perspective, this is all my disposable income for a week.) I am away
for a few days but I look foreward to being able to raise a question
with you after I have carefully read the whole book.

Tony Hindle.
A bottle of your cheapest and nastiest vodka please