Re: virus: TV

David McFadzean (
Sat, 02 Aug 1997 16:18:30 -0600

At 09:58 AM 31/07/97 -0700, Tim Rhodes wrote:
>On Wed, 30 Jul 1997, Ken Pantheists wrote:
>> But another note: thay are bound to ask "Why the Church of virus???"
>> In which case you should have Dave's reason for the name on hand. I'm
>> fairly sure he'd mail you a few points.....
>Could you, David?

>From the introductory web page:

Why "Virus"?

The word "virus" has negative connotations for many people so it may seem
odd to name a religion after it. The name was chosen to be deliberately
antagonistic, to put people on their guard and let them know this idea
was designed to infect them. Call it truth in advertising.

(end quote)

So the name is itself an example of memetic engineering, deliberating
pushing the "danger" button in order to increase awareness. Of course
there will always be a percentage of the intended audience that are
lost because they can't get past the name; it is a tradeoff and a
calculated risk.

David McFadzean       
Memetic Engineer      
Church of Virus